UGR Consulting LLC provides leading Subject Matter Expert (SME) advisory and Regtech Solutions to mitigate financial crime exposure and vulnerability to regulatory scrutiny.  We aim to overcome our clients’ reputational risk and financial crime challenges by customizing solutions, combining automated technologies and analytical expertise tailored to specific needs.  



Our approach is a holistic solution to risk.  We are a network platform of top-tier technologies and premium Subject Matter Experts with proven years of international experience delivering superior results to clients.  By combining industry expertise with the right risk-based methodology, technology and smart practices, we ensure our clients make the best use of the tools we deliver. Our innovative advisory solutions and next-generation technology can help you meet your ultimate business objectives, in accordance with all applicable regulations, in the most efficient way possible. With our user-friendly tools, you can quickly and easily contain risks related to the constant stream of financial crime threats, fraud, and laws and regulations that we are increasingly facing.  


The business and regulatory environment is continuously evolving, and organizations need to have the right answers to navigate this with success in a complex and demanding context.  While this can be overwhelming, we offer access to experts who have overcome these very challenges: individuals vetted for their level of insight, who can cover even niche areas of risk and can guide you in the best use and calibrations of technologies.



Our mission is to provide you with unparalleled service by imparting our knowledge and proficiency to help you achieve your business objectives while mitigating overall risk.  We take special focus in developing long-lasting relationships with our clients throughout the process. We don't just render services, we offer effective solutions tailored to your unique situation and challenges.




We proudly work with clients in financial services, fintech, regtech, blockchain and cryptocurrencies space as well as with digital Startups, private equity, consulting firms and businesses across various industries.

Our Values






Client focused






We’ve vetted the best regtech solutions and can help you identify what’s best suited for you. You don’t have to spend time and money choosing among different vendors that may charge much higher prices, provide legacy systems, and still rely on internal manual processes without you knowing it. Our tools provide fully automated investor and customer screening, as well as transaction monitoring applications with perfect calibration and analytics.



We give you access to the best SMEs in the industry, experts on matters intersecting compliance, blockchain, and technical implementation. Our experts include former bank executives, senior compliance officers, AML & KYC experts, general counsels, bank regulators, law enforcement officials, etc. They are well equipped to develop solid crypto compliance programs, enhanced due diligence procedures, and define actions to take in risky situations.




Hourad Afsar - Founder & CEO 



  • ​Hourad brings 18+ years of AML/KYC compliance, financial crime & regulations experience working in the financial services & information technology industry around the world. Prior to founding UGR Consulting, he held various leadership roles at Thomson Reuters (Now Refinitiv), Credit Suisse, HSBC and ING Bank successfully managing their Compliance & AML programs.

  • Hourad is passionate about the digital transformation and helps leading next-gen FinTechs, RegTechs, Blockchain and Cryptocurrency companies with compliance, regulations, licensing, business development, operations, product development and strategy.


  • Executive FinTech Certificate from New York University, Stern School of Business

  • Postgraduate in Finance from the University of California, Berkeley

  • B.B.A from Webster University Geneva with honors. ​

  • Certified Anti-Money Laundering Specialist (CAMS) and a member of the ACAMS New York Chapter.


Matthew Lancellotti - Software Developer



  • Matthew is a software developer in the Crypto/Blockchain space. He is open-minded and is passionate about new technologies and becoming greatly interested in Ethereum projects and smart contracts.

  • He works with products team developing new web applications and improving existing ones. He likes the mathematical theory behing computing and is programming primarily in Python and JavaScript. 


  • MS in abstract Mathematics (GPA 3.78) from the University of Virginia

  • BS in Mathematics from Rutgers University (GPA 3.94)

Al Pacheco - Business Development Associate



  • Al has 13+ years experience working in sales and marketing across the financial and pharmaceutical industries. Driven by next-generation technologies and innovation, he takes pride in providing the best customer engagement solutions.

  • As a business development associate, his goals include connecting companies with AML & Compliance expertise and RegTech solutions that will help mitigate compliance and financial crime risk.


  • MBA in Supply Chain Analytics & Marketing from Rutgers Business School

  • BS in Economics from the City University of New York- Hunter College


Peter Gustavsson - Advisory Board



  • ​Peter has 25+ years of executive B2B experience from the Food & Beverage industry with several leading companies such as Tetra Pak, Nestlé & Firmenich. Currently Peter the CEO of BeeMed and the Co-Founder of OriginFood , a Blockchain based traceability for Proof-of-Origin, Certification & Sustainability solutions for F&B clients.

  • He also was Head of Business Development for Ambrosus, a market leading Blockchain and IoT platform focusing on blockchain based track & trace solutions for the F&B Industry.  He has a strategic and collaborative mindset and extensive experience from building strong and long-term partnerships with demanding international clients from across the globe.

  • Peter is passionate about new technologies in general, but in particular to ensure that they are leveraged to bring the most strategic value to the industry and society.  


  • M.B.A from the Warwick Business School, University of Warwick


Salil Gupta - Advisory Board



  • ​Salil brings 20+ years of successful entrepreneurial and management consulting experience, leading VCare Technology as CEO in digital strategy transformation and data analytics for wireless and financial services customers. He also led multiple engagements at PWC advisory services for clients such as Pepsi, Boston Scientific, Pfizer, United and Merck on compliance, risk and third party agreements.

  • Salil has valuable digital strategy, operations, business development and technology product development exposure from building strong and process efficient client relationships and strategic alliances.Salil is knowledgeable and passionate about the Blockchain Technology and the value it brings to various industries.


  • M.B.A from Babson College, Olin Graduate School of Business.

252 Nassau Street,

Princeton, New Jersey 08542



+1 (646) 492 -8816




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